The amazing SecurikaMoscow 2021
Article 6 May 2021
The Expo we will never forget
Hi, my name is Nikki. And I am your guide to the NIKOMAX world.
April 13, 9 AM. NIKOMAX specialists from different cities of Russia gathered together in Moscow to participate in SecurikaMoscow 2021, the largest exhibition of security and fire protection equipment and products in Russia.
SecurikaMoscow is the major event for those who are united by a common goal - ensuring the technical safety of their offices, cities, countries. It’s a big platform to share bright ideas with colleagues and find the mutual solution of creating a secure future. For us, this is a great opportunity to showcase our products and demonstrate them in action (and all their glory). And we didn’t plan to miss it. We’ve been waiting for this expo for the past two years.
Last year the pandemic made its adjustments to our routine. The lockdown left everybody at home, restricted all mass events, including SecurikaMoscow 2020. The expo that we had been preparing for was postponed indefinitely. But we didn’t waste that “extra” time. Instead, we thought our stand out more thoroughly. Every single detail, every product, and marketing material made the stand of a great use, unique and memorable. We knew that expo would be legendary.
The expo was held from 13 to 16 April at Crocus Expo in Moscow. Every inch of four halls was occupied with stands of market leaders in the secutity industry. Every day broke attendance record of the previous. In fact, there was such an influx of visitors nobody had expected. People missed real-life communication so much, so the expo became a breath of fresh air despite being inside the building and wearing a mask.
The Crocus was so beautiful and so huge, you could get lost in it! (checked) Luckily the ticket was accompanied by a detailed plan how to reach NIKOMAX stand.
Our efforts yielded results. The stir never faded at our stand. Secretly, at some point, we ran out of business cards... Isn’t it a success?
Every product sparked visitors’ interest. Our universally applicable ready-to-use complex solution for small projects (Structured cabling systems) was rewarded with “Look at this! Nice work!”. No wonder, because we did our best while designing and producing all its elements:
- 12U wall-mount cabinet
- All required passive components, including copper and fiber optic products
- Useful active components which breathe life in a future SCS and allow uninterrupted system operation
The visitors interacted with our showcased solutions with pure curiosity: tested the smart handle for strength and opened the telecommunication cabinet using a smartphone, monitored separate network connections using the AIM NIKOMAX (Automated Infrastructure Management System) and found out more about its flexible functionality, took a look inside the ready-to-use climatic wall-mount cabinet and discussed its design and capabilities with NIKOMAX specialists.
Of course, the famous NIKOMAX Demo-rack wasn’t left behind. Guests of our stand surrounded it on all sides. Guess which NIKOMAX product won in a complement race? The Lockable Patch Cords! It turned out the NIKOMAX key allowed not only disabling the patch cord but also appealing to people’s hearts.
Some visitors signed agreements right on-site becoming NIKOMAX partners during a cheerful cup of coffee. Among other guests were also our active partners, which came to say hi, share some news, and meet NIKOMAX managers, they worked with.
From 10 AM till 7 PM, we gave answers to our visitors’ questions, we networked with other companies and shared experiences, we gave something to remember (our ideas and branded souvenirs). In return, we got positive reviews on NIKOMAX products, new insights, and a lot of food for further thought.
You are our motivation. Thank you for those unforgettable four days. That was legendary!