For the second time, NIKOMAX took part at annual Asia’s key Information and Communication Technology (ICT) trade event - CommunicAsia. It was run on 18-20 of June in Marina Bay Sands Expo and Convention Center in Singapore.
Visitors from Philippines, Malaysia, Indonesia, Cambodia, Vietnam, Sri Lanka, India and other ASEAN countries traditionally come to Singapore these days to get acquainted with the latest technology and to look for new suppliers.
NIKOMAX's last year debut at this exhibition made it clear that products’ high quality, extensive range and ex-stock Singapore availability are appreciated by both local and ASEAN customers.
The NIKOMAX team has relied on a vivid design of the booth and a visual presentation of products.
The main character, as last year, was a 42U demo-rack, which accommodated many NIKOMAX products, so that any visitor had the opportunity to get acquainted with any component in detail and get a comprehensive consultation on it. In addition to a set of classic patch panels, there were solutions for high density installations, patch panels with angled ports, cassette solutions for connecting copper and optical components, optical distribution frames, industrial solutions and much more. On a side of the rack there were a full range of high-quality NIKOLAN copper and fiber optic cables.
NIKOMAX patch cords have already become bestsellers in Singapore due to its' excellent quality, wide range of colors and lengths, and attractive price. Recently introduced line-up of lockable patch cords tends to become very popular, too. The Connection Monitoring System for remote network management through web-interface with real time logging took its' place on the top units of the rack and was of constant interest.
Besides the demo-rack, the next eye-catching point was table with testers, tools and accessories. Here, The NIKOMAX team introduced new cable testers NMC-TED300 and NMC-TED400TR, which have been selling in Russia since March, and will be available in Singapore in August.
What will be the next step for NIKOMAX team in Singapore? Probably, signing some new agreements with international customers. Definitely, continuing serving current partners and delivering all what the brand promises: the best quality at competitive prices.
Products' exposition was supplemented with a video from one of the plants where NIKOLAN cables are manufactured. This multistage process of copper cable production is secretly kept behind the curtain by many manufacturers. Someone hides the types and brands of machines, others make secret of their technologies and processes. Therefore, many customers and end users just do not have any idea how bare copper wire turns into 305-meter coil of LAN cable. Well, their curiosity was satisfied while watching the “movie”.
Author: Marina Belousova
NIKOMAX Sales and Marketing Director